Play Up

PLAY UP's clothes follow the Oeko-Tex Standard ® 100, class 1, which means they are suitable for use for children below the age of 3 years. 
The Oeko-Tex ® Standard 100 is a worldwide system of standardized certification and tests for raw, intermediate and final textile materials, in all stages of the process. 

The children's line was founded by a Portuguese family with a strong background in the textile industry. 

For over 3 decades, they have collaborated with the preferred brands of several generations of moms and dads. “Think Small” has been our way of living since ever :)

The parenthood that all the family members experienced more than once took the professional activity to a different level. That’s how Play Up came to life 12 years ago, combining all this know-how with a personal and passionate view on the childhood and the process of growing up, and how all this is connected with the daily act of choosing an outfit.


Each collection is the product their greatest commitment, as they do with everything that concerns their children: they look for the best materials, they study the design very thoughtfully and they personally follow up all the production details, always with an eye on the trends. 

As mothers and fathers, we know: for our children, nothing but the best!

6 products